In order to drum up some new B2B business for FootClothes (a sock company focused on goth and alternative designs, based in Colorado) I created this catalog focusing on new releases and best selling products.

I was able to take existing branding elements and both expand on them and give them a new spin. Plus, I was able to use a ton of puns and wordplay throughout the catalog copywriting; feetures on the back cover for example, which I was particularly happy with.

Through discussions with the company High Priestess (owner and doer of all things), we decided to go with a boldly simplistic front cover set mostly in Impact. We wanted something that would stand out and grab attention, while still leaning into the company’s gothic and nihilistic roots.